GTA 6 Merch Hits Selfridges: £2,500 Jacket

Published November 9, 2026.

CONFIRMED. Selfridges opened a GTA 6 store at its London flagship and in Manchester on November 9, selling more than 60 items of official merchandise until November 28. Prices run from a £5 shot glass to a £2,500 varsity jacket, and the most expensive pieces were already selling out on day one.

What is on sale at the Selfridges GTA 6 store, and what does it cost?

VGC published the full range: t-shirts, jackets, caps, bags, mugs, dart boards, pins, basketball sets, keychains, luggage tags, silk scarves, beach towels and more. More than half of it is exclusive to Selfridges, sold nowhere else. The top of the range is priced like luxury fashion, not game merch.

Below that sit a Members Only Jacket at £100, the Manatees Football at £80, and a wall of tees from £75 down to £50, including the Macca the Gator tees at £60 and logo tees at £55. The entry level is genuinely cheap: beach towels at £45, a Manatees plushie at £40, caps at £25, the Goodtime State mug and a Vice City money clip at £15 each, a Grotti keychain at £12, keychains at £8, and a shot glass at £5. London On The Inside adds that the Corner Shop is also the only physical shop in the UK selling the game's Collector's Box, The Goodtime State: Vice City Collection.

When does the Selfridges GTA 6 store close?

The activation runs from Monday, November 9 to Saturday, November 28, per VGC, at the Corner Shop inside Selfridges at 400 Oxford Street in London, with a second shop in Manchester. The outside of the London store has been lit in GTA 6 colors, Oxford Street has been turned Vice City pink, and a window display holds a fictional sports car: GameSpot, citing IGN, identifies it as a blue Grotti Cheetah Classic. The range went on sale online the same morning, and VGC reported an online queue of more than 100,000 people at the time it published.

Why does the same GTA 6 shirt cost £60 at Selfridges and £25.99 from Rockstar?

GamingBible compared the two stores after X user @ShaherMia posted the Macca the Gator tee side by side: £60 at Selfridges, £25.99 in Rockstar's own store. That is £34.01 more for the same shirt, an increase of about 131%. The same pattern holds on the logo tees: Resell Calendar notes that shirts which look identical sell in Rockstar's store for $29.99, while Selfridges lists its versions at £50 to £55.

OUR TAKE. The premium is not really for the shared items, and nobody should pay it on those: if Rockstar sells it, buy it there. What Selfridges is actually selling is the half of the range that exists nowhere else, plus the room itself. Put the headline piece in perspective: at £2,500, the Goodtime State Varsity Jacket costs more than 40 of the Macca tees hanging in the same shop, and it is a wool-blend body with genuine leather sleeves and the gator in sunglasses embroidered on the back, per GameSpot. It is a collector piece priced like one.

Is the Selfridges GTA 6 merch already sold out?

Online, most of it went on the first morning. Insider Gaming reported at 09:40 GMT that almost all of the exclusive merchandise was already out of stock. GamingBible still found the £2,500 jacket in stock around midday, but by Monday afternoon GameSpot reported both varsity jackets, the £2,500 Goodtime State and the £1,750 Black, sold out. Sportskeeda reports every item and size sold out on the website, with stock still available in the physical store but selling fast. All of that is as of November 9; restocks have not been announced.

How does the Selfridges store fit the GTA 6 marketing blitz?

London is the latest stop in a campaign that has been turning real places into Vice City for weeks. Rockstar has been transforming Miami, the real city behind Vice City, with in-game restaurant chains, sports cars and billboards, and the Miami Heat will play as Vice City on November 18, all covered in our Miami Vice City marketing breakdown.

OUR TAKE. Ten days before launch, Rockstar is not advertising a game so much as selling the world around it, at luxury prices, in a flagship department store, and the sellout speed says the demand is real at every price point from £5 to £2,500. That is the context behind every pre-order estimate: this launch is moving money long before the first copy is played. We track every confirmed piece of it in the live GTA 6 tracker.

Frequently Asked Questions

How much is the GTA 6 varsity jacket at Selfridges?

CONFIRMED. The Selfridges-exclusive Goodtime State Varsity Jacket is listed at £2,500, with a wool-blend body, genuine leather sleeves and embroidered designs. A second design, the Black Varsity Jacket, is listed at £1,750, and GameSpot reported both sold out online on November 9.

Why is GTA 6 merch more expensive at Selfridges than at Rockstar?

REPORTED. GamingBible compared the two stores and found the same Macca the Gator tee at £60 in Selfridges and £25.99 in Rockstar's own store, about 131% more for an identical shirt. More than half of the Selfridges range is exclusive to the retailer, so the shared items are the ones with a cheaper route.

Is the GTA 6 merch at Selfridges sold out?

REPORTED. Insider Gaming reported that by 09:40 GMT on November 9 almost all of the exclusive merchandise was already out of stock online, and Sportskeeda reports every item and size gone from the website the same day. Stock remained in the physical London store but was selling fast, and no restock has been announced.

Can you buy the GTA 6 Collector's Box at Selfridges?

REPORTED. London On The Inside reports that the Corner Shop at Selfridges is the only physical shop in the UK selling The Goodtime State: Vice City Collection, the game's Collector's Box, which does not include the game itself. The game was not listed among the store's merchandise in launch coverage.

Where should you buy GTA 6 merch, Selfridges or Rockstar?

OUR TAKE. If an item exists in both stores, buy it from Rockstar and keep the difference, because the Macca tee gap alone is £34. Selfridges is the only route for its exclusives, including the varsity jackets and the Manatees helmet, so those are the only items where the premium buys something you cannot get elsewhere.

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